The globe Is the bottom of the pyramid really for you?.

Detaylı Bibliyografya
Yayımlandı:	Harvard Business Review V. 89, 1-8,10,11 (2011).
Yazar:	Karamchandani, Ashish
Materyal Türü:	Makale
Dil:	English
Konular:	Business community. Target markets. Poverty. Market strategy. Managerial skills. Multinational corporations.