Social media metrics how to measure and optimize your marketing investment

A guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a signific...

Fuld beskrivelse

Bibliografiske detaljer
Hovedforfatter: Sterne, Jim 1955-
Format: Bog
Sprog:English
Udgivet: Hoboken, N.J. Wiley c2010.
Fag: