Social media metrics how to measure and optimize your marketing investment

A guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a signific...

Szczegółowa specyfikacja

Opis bibliograficzny
1. autor: Sterne, Jim 1955-
Format: Książka
Język:English
Wydane: Hoboken, N.J. Wiley c2010.
Hasła przedmiotowe: