Social media metrics how to measure and optimize your marketing investment

A guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a signific...

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Detalhes bibliográficos
Autor principal: Sterne, Jim 1955-
Formato: Livro
Idioma:English
Publicado em: Hoboken, N.J. Wiley c2010.
Assuntos: