Food blog review experience of Filipino consumers

The purposes of the study were to analyze the content and structure of a food blog review, to describe the demographic characteristics of food blog readers and their behavior and attitude toward food blog reviews. Using survey research, a survey questionnaire was posted on a free web based site and...

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Bibliographic Details
Main Author: Santos-Ocampo, Maria Regina Angeles Sunico
Other Authors: 4aBantang, Joanne R.
Format: Thesis
Language:English
Published: 2011.
Subjects: