Food blog review experience of Filipino consumers

The purposes of the study were to analyze the content and structure of a food blog review, to describe the demographic characteristics of food blog readers and their behavior and attitude toward food blog reviews. Using survey research, a survey questionnaire was posted on a free web based site and...

Full description

Bibliographic Details

Main Author:	Santos-Ocampo, Maria Regina Angeles Sunico
Other Authors:	4aBantang, Joanne R.
Resource Type:	Thesis
Language:	English
Published:	2011.
Subjects:	Food > Blogs > Philippines. Food > Internet marketing > Philippines.