Transit advertising revenue traditional and new sources and structures

Transit advertising revenue traditional and new sources and structures

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Dades bibliogràfiques
Autor principal: Silverberg, Beverly R.
Autor corporatiu: United States. Federal Transit Administration, National Research Council (U.S.). Transportation Research Board, Transit Development Corporation, Transit Cooperative Research Program
Format: Llibre
Idioma:English
Publicat: Washington, D.C. National Academy Press 1998.
Col·lecció:Synthesis of transit practice (1993) 32.
Matèries:
Local transit > United States > Finance.
Local transit > United States > Management.
Local transit > United States > Marketing.
Advertising > United States.