Perceptions of selected female college students on the brand image of selected store window displays in Mtro Manila

The study aimed to determine how selected female college students in Metro Manila perceived the brand images of store window displays of selected retail stores. Specifically, it aimed to (1) determine the images, lifestyle and overall impression young women have of the selected store window displays...

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Detaylı Bibliyografya
Yazar: Pablo, Ma. Teresa B.
Diğer Yazarlar: Sarmiento, Maria Alicia A.
Materyal Türü: Tez
Dil:English
Baskı/Yayın Bilgisi: Quezon City College of Home Economics, University of the Philippines Diliman 2011.
Konular: