Perceptions of selected female college students on the brand image of selected store window displays in Mtro Manila
The study aimed to determine how selected female college students in Metro Manila perceived the brand images of store window displays of selected retail stores. Specifically, it aimed to (1) determine the images, lifestyle and overall impression young women have of the selected store window displays...
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| Formato: | Thesis |
| Idioma: | English |
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Quezon City
College of Home Economics, University of the Philippines Diliman
2011.
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