Bounded goodness Marketing implications of Drucker on corporate responsibility.

Bounded goodness Marketing implications of Drucker on corporate responsibility.

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Bibliografiska uppgifter
I publikationen:Journal of the academy of marketing science V. 37, 1-2 (2009).
Huvudupphovsman: Smith, N. Craig
Materialtyp: Artikel
Språk:English
Ämnen:
Marketing.
Social responsibility.
Management.