Evaluation of subsidiary marketing performance Combining process adn outcome performance metrics.

Evaluation of subsidiary marketing performance Combining process adn outcome performance metrics.

Bibliographic Details
Published in:Journal of the academy of marketing science V. 37, 1-2 (2009).
Main Author: Grewal, Dhruv
Format: Article
Language:English
Subjects:
Performance evaluation.
Marketing.
Multinational corporations.
Subsidiaries.