Market-based capabilities and financial performance of firms Insights into marketing's contribution to firm value.

Market-based capabilities and financial performance of firms Insights into marketing's contribution to firm value.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of the academy of marketing science V. 37, 1-2 (2009).
Prif Awdur: Ramaswami, Sridhar N.
Fformat: Erthygl
Iaith:English
Pynciau:
Financial performance.
Market value.
Product development.
Supply chains.
Customer services.