Market-based capabilities and financial performance of firms Insights into marketing's contribution to firm value.

Market-based capabilities and financial performance of firms Insights into marketing's contribution to firm value.

Bibliographic Details
Published in:Journal of the academy of marketing science V. 37, 1-2 (2009).
Main Author: Ramaswami, Sridhar N.
Format: Article
Language:English
Subjects:
Financial performance.
Market value.
Product development.
Supply chains.
Customer services.