Market-based capabilities and financial performance of firms Insights into marketing's contribution to firm value.
| में प्रकाशित: | Journal of the academy of marketing science V. 37, 1-2 (2009). |
|---|---|
| मुख्य लेखक: | |
| स्वरूप: | लेख |
| भाषा: | English |
| विषय: |
| में प्रकाशित: | Journal of the academy of marketing science V. 37, 1-2 (2009). |
|---|---|
| मुख्य लेखक: | |
| स्वरूप: | लेख |
| भाषा: | English |
| विषय: |