Toward a theory of repeat purchase drivers for consumer services.

Toward a theory of repeat purchase drivers for consumer services.

Библиографические подробности
Опубликовано в::Journal of the academy of marketing science V. 37, 1-2 (2009).
Главный автор: Paul, Michael
Формат: Статья
Язык:English
Предметы:
Customer services.
Consumer behavior.
Customer relationship management.