Toward a theory of repeat purchase drivers for consumer services.

Toward a theory of repeat purchase drivers for consumer services.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of the academy of marketing science V. 37, 1-2 (2009).
Egile nagusia: Paul, Michael
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Customer services.
Consumer behavior.
Customer relationship management.