A meta-analysis of humor in advertising.
| Izdano u: | Journal of the academy of marketing science V. 37, 1-2 (2009). |
|---|---|
| Glavni autor: | |
| Format: | Članak |
| Jezik: | English |
| Teme: |
| Izdano u: | Journal of the academy of marketing science V. 37, 1-2 (2009). |
|---|---|
| Glavni autor: | |
| Format: | Članak |
| Jezik: | English |
| Teme: |