A meta-analysis of humor in advertising.
| Cyhoeddwyd yn: | Journal of the academy of marketing science V. 37, 1-2 (2009). |
|---|---|
| Prif Awdur: | |
| Fformat: | Erthygl |
| Iaith: | English |
| Pynciau: |
| Cyhoeddwyd yn: | Journal of the academy of marketing science V. 37, 1-2 (2009). |
|---|---|
| Prif Awdur: | |
| Fformat: | Erthygl |
| Iaith: | English |
| Pynciau: |