Sales promotions and channel coordination.

Sales promotions and channel coordination.

Dettagli Bibliografici
Pubblicato in:Journal of the academy of marketing science V. 38, 3 (2010).
Autore principale: Wierenga, Berend
Natura: Articolo
Lingua:English
Soggetti:
Sales promotions.
Distribution channels.
Decision making.
Profit maximization.