Great expectations and broken promises Misleading claims, product failure, expectancy disconfirmation and consumer distrust.
| 發表在: | Journal of the academy of marketing science V. 38, 3 (2010). |
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| 主要作者: | |
| 格式: | Article |
| 語言: | English |
| 主題: |
| 發表在: | Journal of the academy of marketing science V. 38, 3 (2010). |
|---|---|
| 主要作者: | |
| 格式: | Article |
| 語言: | English |
| 主題: |