Great expectations and broken promises Misleading claims, product failure, expectancy disconfirmation and consumer distrust.
| izdano v: | Journal of the academy of marketing science V. 38, 3 (2010). |
|---|---|
| Glavni avtor: | |
| Format: | Article |
| Jezik: | English |
| Teme: |
| izdano v: | Journal of the academy of marketing science V. 38, 3 (2010). |
|---|---|
| Glavni avtor: | |
| Format: | Article |
| Jezik: | English |
| Teme: |