Great expectations and broken promises Misleading claims, product failure, expectancy disconfirmation and consumer distrust.
| में प्रकाशित: | Journal of the academy of marketing science V. 38, 3 (2010). |
|---|---|
| मुख्य लेखक: | |
| स्वरूप: | लेख |
| भाषा: | English |
| विषय: |
| में प्रकाशित: | Journal of the academy of marketing science V. 38, 3 (2010). |
|---|---|
| मुख्य लेखक: | |
| स्वरूप: | लेख |
| भाषा: | English |
| विषय: |