Great expectations and broken promises Misleading claims, product failure, expectancy disconfirmation and consumer distrust.
| Udgivet i: | Journal of the academy of marketing science V. 38, 3 (2010). |
|---|---|
| Hovedforfatter: | |
| Format: | Article |
| Sprog: | English |
| Fag: |
| Udgivet i: | Journal of the academy of marketing science V. 38, 3 (2010). |
|---|---|
| Hovedforfatter: | |
| Format: | Article |
| Sprog: | English |
| Fag: |