Παραπομπή σε μορφή APA (7η εκδ.)

Darke, P. R. Great expectations and broken promises: Misleading claims, product failure, expectancy disconfirmation and consumer distrust. Journal of the academy of marketing science.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Darke, Peter R. "Great Expectations and Broken Promises: Misleading Claims, Product Failure, Expectancy Disconfirmation and Consumer Distrust." Journal of the Academy of Marketing Science .

Παραπομπή σε μορφή MLA (9th εκδ.)

Darke, Peter R. "Great Expectations and Broken Promises: Misleading Claims, Product Failure, Expectancy Disconfirmation and Consumer Distrust." Journal of the Academy of Marketing Science, .