Darke, P. R. Great expectations and broken promises: Misleading claims, product failure, expectancy disconfirmation and consumer distrust. Journal of the academy of marketing science.
Citace podle Chicago (17th ed.)Darke, Peter R. "Great Expectations and Broken Promises: Misleading Claims, Product Failure, Expectancy Disconfirmation and Consumer Distrust." Journal of the Academy of Marketing Science .
Citace podle MLA (9th ed.)Darke, Peter R. "Great Expectations and Broken Promises: Misleading Claims, Product Failure, Expectancy Disconfirmation and Consumer Distrust." Journal of the Academy of Marketing Science, .
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