APA (7th ed.) Citation

Darke, P. R. Great expectations and broken promises: Misleading claims, product failure, expectancy disconfirmation and consumer distrust. Journal of the academy of marketing science.

Chicago Style (17th ed.) Citation

Darke, Peter R. "Great Expectations and Broken Promises: Misleading Claims, Product Failure, Expectancy Disconfirmation and Consumer Distrust." Journal of the Academy of Marketing Science .

MLA (9th ed.) Citation

Darke, Peter R. "Great Expectations and Broken Promises: Misleading Claims, Product Failure, Expectancy Disconfirmation and Consumer Distrust." Journal of the Academy of Marketing Science, .