Do digital video recorders influence sales?.

Do digital video recorders influence sales?.

Detalhes bibliográficos
Publicado no:Journal of marketing research V. 47, 5,6 (2010).
Autor principal: Bronnenberg, Bart J.
Formato: Artigo
Idioma:English
Assuntos:
Digital video records.
Shopping.
House brands.
Packaged goods.
Television advertising.