Do digital video recorders influence sales?.

Do digital video recorders influence sales?.

Dades bibliogràfiques
Publicat a:Journal of marketing research V. 47, 5,6 (2010).
Autor principal: Bronnenberg, Bart J.
Format: Article
Idioma:English
Matèries:
Digital video records.
Shopping.
House brands.
Packaged goods.
Television advertising.