Dilution and enhancement of celebrity brands through sequential movie releases.
| Cyhoeddwyd yn: | Journal of marketing research V. 47, 5,6 (2010). |
|---|---|
| Prif Awdur: | |
| Fformat: | Erthygl |
| Iaith: | English |
| Pynciau: |
| Cyhoeddwyd yn: | Journal of marketing research V. 47, 5,6 (2010). |
|---|---|
| Prif Awdur: | |
| Fformat: | Erthygl |
| Iaith: | English |
| Pynciau: |