Making products feel special When metacognitive difficulty enhances evaluation.

Making products feel special When metacognitive difficulty enhances evaluation.

Bibliografiset tiedot
Julkaisussa:Journal of marketing research V. 47, 5,6 (2010).
Päätekijä: Pochoptsova, Anastasiya
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Metacognition.
Consumer behavior.
Consumer goods.