Making products feel special When metacognitive difficulty enhances evaluation.

Making products feel special When metacognitive difficulty enhances evaluation.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of marketing research V. 47, 5,6 (2010).
Egile nagusia: Pochoptsova, Anastasiya
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Metacognition.
Consumer behavior.
Consumer goods.