Making products feel special When metacognitive difficulty enhances evaluation.

Making products feel special When metacognitive difficulty enhances evaluation.

Bibliografiske detaljer
Udgivet i:Journal of marketing research V. 47, 5,6 (2010).
Hovedforfatter: Pochoptsova, Anastasiya
Format: Article
Sprog:English
Fag:
Metacognition.
Consumer behavior.
Consumer goods.