Making products feel special When metacognitive difficulty enhances evaluation.

Making products feel special When metacognitive difficulty enhances evaluation.

Podrobná bibliografie
Vydáno v:Journal of marketing research V. 47, 5,6 (2010).
Hlavní autor: Pochoptsova, Anastasiya
Médium: Článek
Jazyk:English
Témata:
Metacognition.
Consumer behavior.
Consumer goods.