Quantity-discount-dependent consumer preferences and competitive nonlinear pricing.

Quantity-discount-dependent consumer preferences and competitive nonlinear pricing.

Detalhes bibliográficos
Publicado no:Journal of marketing research V. 47, 5,6 (2010).
Autor principal: Zheyin Gu
Formato: Artigo
Idioma:English
Assuntos:
Packaged goods.
Consumer behavior.
Discounts.
Pricing policies.