Quantity-discount-dependent consumer preferences and competitive nonlinear pricing.

Quantity-discount-dependent consumer preferences and competitive nonlinear pricing.

Detalles Bibliográficos
Publicado en:Journal of marketing research V. 47, 5,6 (2010).
Autor Principal: Zheyin Gu
Formato: Artigo
Idioma:English
Subjects:
Packaged goods.
Consumer behavior.
Discounts.
Pricing policies.