Quantity-discount-dependent consumer preferences and competitive nonlinear pricing.

Quantity-discount-dependent consumer preferences and competitive nonlinear pricing.

Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing research V. 47, 5,6 (2010).
1. Verfasser: Zheyin Gu
Format: Artikel
Sprache:English
Schlagworte:
Packaged goods.
Consumer behavior.
Discounts.
Pricing policies.