Steenkamp, J. E. What makes consumers willing to pay a price premium for national brands over a private labels? Journal of marketing research.
Chicago Style (17th ed.) CitationSteenkamp, Jan-Benedict E.M. "What Makes Consumers Willing to Pay a Price Premium for National Brands over a Private Labels?" Journal of Marketing Research .
MLA (9th ed.) CitationSteenkamp, Jan-Benedict E.M. "What Makes Consumers Willing to Pay a Price Premium for National Brands over a Private Labels?" Journal of Marketing Research, .
Warning: These citations may not always be 100% accurate.