Practitioners' perceptions of advertising strategies for digital media.

Practitioners' perceptions of advertising strategies for digital media.

Библиографические подробности
Опубликовано в::International journal of advertising : quarterly review of marketing communication V. 29, 1-5 (2010).
Главный автор: Yann Truong
Формат: Статья
Язык:English
Предметы:
Online advertising.
Market strategy.