Online word of mouth and consumer purchase intentions.

Bibliografische gegevens
Gepubliceerd in:	International journal of advertising : quarterly review of marketing communication V. 29, 1-5 (2010).
Hoofdauteur:	Prendergast, Gerard
Formaat:	Artikel
Taal:	English
Onderwerpen:	Word of mouth advertising. Market surveys. Consumer spending. Social networks.