Online word of mouth and consumer purchase intentions.

Bibliographische Detailangaben
Veröffentlicht in:	International journal of advertising : quarterly review of marketing communication V. 29, 1-5 (2010).
1. Verfasser:	Prendergast, Gerard
Format:	Artikel
Sprache:	English
Schlagworte:	Word of mouth advertising. Market surveys. Consumer spending. Social networks.