Mitigating consumer ethnocentrism via advertising and media consumption in a transitional market A study from Russia.

Mitigating consumer ethnocentrism via advertising and media consumption in a transitional market A study from Russia.

Bibliografski detalji
Izdano u:International journal of advertising : quarterly review of marketing communication V. 29, 1-5 (2010).
Glavni autor: Puzakova, Marina
Format: Članak
Jezik:English
Teme:
Consumer attitudes.
Consumer spending.
Mass media.
Foreign business.