How do candidate poll ranking and election status affect the effects of negative polictical advertising.

Xehetasun bibliografikoak
Argitaratua izan da:International journal of advertising : quarterly review of marketing communication V. 29, 1-5 (2010).
Egile nagusia: Hsuain-Yi Chou
Formatua: Artikulua
Hizkuntza:English
Gaiak: