Why the highest price isn't the best price?.

Why the highest price isn't the best price?.

Podrobná bibliografie
Vydáno v:Academy of management review V. 30-32, 1-4 (2005-2007).
Hlavní autor: Anderson, James C.
Médium: Článek
Jazyk:English
Témata:
Suppliers.
Customer relations.
Pricing policies.
Market strategy.