Handbook of consumer psychology

Handbook of consumer psychology

Bibliografski detalji
Daljnji autori: Haugtvedt, Curtis P. 1958-
Format: Knjiga
Jezik:English
Izdano: New York Lawrence Erlbaum Associates c2008.
Serija:Marketing and consumer psychology series
Teme:
Consumer behavior.
Decision making.
Marketing > Psychological aspects.
Advertising > Psychological aspects.