Handbook of consumer psychology

Handbook of consumer psychology

Sonraí bibleagrafaíochta
Rannpháirtithe: Haugtvedt, Curtis P. 1958-
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: New York Lawrence Erlbaum Associates c2008.
Sraith:Marketing and consumer psychology series
Ábhair:
Consumer behavior.
Decision making.
Marketing > Psychological aspects.
Advertising > Psychological aspects.