Handbook of consumer psychology

Handbook of consumer psychology

Manylion Llyfryddiaeth
Awduron Eraill: Haugtvedt, Curtis P. 1958-
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: New York Lawrence Erlbaum Associates c2008.
Cyfres:Marketing and consumer psychology series
Pynciau:
Consumer behavior.
Decision making.
Marketing > Psychological aspects.
Advertising > Psychological aspects.