Handbook of consumer psychology

Handbook of consumer psychology

Bibliografiska uppgifter
Övriga upphovsmän: Haugtvedt, Curtis P. 1958-
Materialtyp: Bok
Språk:English
Publicerad: New York Lawrence Erlbaum Associates c2008.
Serie:Marketing and consumer psychology series
Ämnen:
Consumer behavior.
Decision making.
Marketing > Psychological aspects.
Advertising > Psychological aspects.