Handbook of consumer psychology

Handbook of consumer psychology

Detalles Bibliográficos
Outros autores: Haugtvedt, Curtis P. 1958-
Formato: Libro
Idioma:English
Publicado: New York Lawrence Erlbaum Associates c2008.
Series:Marketing and consumer psychology series
Subjects:
Consumer behavior.
Decision making.
Marketing > Psychological aspects.
Advertising > Psychological aspects.