Celebrity firms the social construction of market popularity.

Celebrity firms the social construction of market popularity.

Detaylı Bibliyografya
Yayımlandı:Academy of management review V. 30-32, 1-4 (2005-2007).
Yazar: Rindova, Violina P.
Materyal Türü: Makale
Dil:English
Konular:
Organizational behavior.
Image.
Celebrities.