Celebrity firms the social construction of market popularity.

Celebrity firms the social construction of market popularity.

Bibliografiska uppgifter
I publikationen:Academy of management review V. 30-32, 1-4 (2005-2007).
Huvudupphovsman: Rindova, Violina P.
Materialtyp: Artikel
Språk:English
Ämnen:
Organizational behavior.
Image.
Celebrities.