Celebrity firms the social construction of market popularity.

Celebrity firms the social construction of market popularity.

Bibliografski detalji
Izdano u:Academy of management review V. 30-32, 1-4 (2005-2007).
Glavni autor: Rindova, Violina P.
Format: Članak
Jezik:English
Teme:
Organizational behavior.
Image.
Celebrities.